The Digital Toolbox | Part 3
In the last post, we talked through a few scenarios in regards to how someone might navigate moving their lives forward and what tools might be necessary. The premise, though, is that everyone already has a toolbox that they operate out of. Most people are unaware of their own toolbox and aren’t terribly intentional about adding the tools necessary to take themselves to the next level.
More specifically there seem to be two specific issues that consume people:
1. Having more time than money.
2. Having more money than time.
In The Toolbox Part 2, we looked at the person who has more time than money. Today, however, I want to dive into the person that has more money than time.
One of the interesting pain points that I run into when I work with pastors and entrepreneurs is this subtle inability to see beyond or above the task right in front of the person. The classic metaphor would be a person in a field down on their hands and knees looking for a path, but if they only would stand up and get their line of sight above the weeds, they could see very clearly the direction in which they should go.
We live massive portions of our lives down on our hands and knees looking for the way out. If you will allow me two very poignant statements.
- Details matter.
- Your micro-focus can and will be the death of your business or organization.
It is no secret that details are important. A detail-oriented person, business or organization can be very effective. In some industries, the details might even be paramount in importance. Let me argue though, that details can only take you so far.
Steve Jobs was a master of the details. To put it somewhat bluntly he was obsessively compulsive about the details. He made sure that every inch of every circuit board of every computer that he built looked immaculate. He was intimately involved in the creation and design of every product that left his desk. And for all of the wealth of product and design that he left us, the details weren’t enough. There was marketing. There were sales. There was systematic infrastructure.
Many of us operate under this assumption of “If we build it, they will come.” And I will surmise that a few will. Detail oriented projects, businesses or churches will attract a niche audience with good, even great, attention to detail, but it will never become the entity that it could be if the minute details are the only things getting attention.
So let me bring this back to you.
Most of us would argue that we have more time than money. If we had more money, we wouldn’t need to work and we’d have all the time in the world right?
Let me ask a question this way: What does your time cost you?
Here are a few equations to consider:
Let’s say I make $20 an hour. I’m in a meeting for 2 hours. That meeting should be worth $40. But wait for a second, there were 4 other people in that meeting too. One of them makes $15 an hour. One of them makes $20 an hour like me, and the two others both make $40 an hour. Well now we, as an organization just spent $230 on that meeting. And just for kicks and giggles, that meeting was about a better communication strategy for social media and who was going to own which platform and how often we should post and who would be in charge of the content creation and curation.
Now that meeting looks wildly inefficient and costly.
For $230 you could buy a suite of products that would not only revolutionize the communication strategy for any small business or church but would make sure that any and every decision to have a meeting like this in the future is met with the kind of thoughtfulness that sees above the weeds.
My point in all of this is that you may not be as broke as you think you are. Sometimes, you just need a little nudge to get your head out of the weeds to be able to see clearly.
Next week we’re going to dive into the specifics. What tools do you need and how do you go about finding them?